We are trusted by investors to drive results in their hotels (2 *, 3 *, 4 *), hostels, hybrid hotels and student residences. Based on many years of practical experience we apply a systematic approach to work at any stage from construction to daily operations. We always focus on long-term development and on a rapidly changing reality.

Our comprehensive approach to organizing an effective hotel business includes:

Cost optimization
Business processes automation
Marketing & promotion
Operational management based on international standards (implementation and development)
Work with the current base of Guests and customers, including the loyalty system creation/development
Personnel hiring and training
The well-established concept of NETIZEN H|H
Our team consists of professional managers, technical and operational specialists, financial analysts and accountants, legal experts, marketing and sales specialists. Each team member also has many years of experience in the hospitality industry.
  • Julia Tselykovskaya
    Julia has been working in Marketing and Hotel Management since 2004. As a Commercial Director she handles business expansion and development as well as current hotels' sales increase.
  • Yuri Orlov
    Yury has more than 20 years' experience in the financial field, starting his career with KPMG and continuing with different private equity funds in Moscow and Europe as CFO and Project leader.
    He joined the Netizen Group as Group Financial Director and his area of expertise covers development of the group financial strategy, investment appraisal and taking the lead role in the M&A transaction execution, forming assets financial and control system.
    He has a strong financial background, with an MBA in accounting and finance.
  • Regina Gritsunova
    Regina has been working in hotel operations for over 5 years. Having worked in different categories of hotels Regina decided to opt for the development of hybrid hotels.
  • Evgeny Gorshkov
    Evgeny has a degree in Engineering. He has worked in property management since 2007 and in construction and supervision since 2011. Evgeniy is a highly talented engineer who knows how to make a hotel comfortable for guests, convenient and reliable in operation and, at the same time, stay within budget.
  • Suleiman Sugaipov
    Suleiman has been working in accounting since 2011 and finance since 2017. As a finance specialist he is responsible for budget reporting forms, banking products and overseeing accounting work.
  • Julia Klepikova
    Julia works with Operations legal support,corporate support, pre-trial and judicial work, interaction with executive authorities, ensuring registration and use of trademarks.
  • Nikolai Ivanov
    Nikolay oversees all IT related issues and projects within the Management Company
  • Anna Karaseva
    Anna deals with SMM, PR, partnerships and web marketing. She uses her knowledge to make the world a little more beautiful.



  • Full cycle of work within professional Hotel Management framework: planning, sales and marketing, monitoring, training, HR, implementation and operation management, financial reports
  • Maximum revenue with minimum costs and high level of service
  • Brand standards, international standards of service, experience of operating a new Hybrid Hotels concept
  • The Company Management has extensive experience in the hospitality industry and participates in every stage
  • Prompt decision making and strict adherence to deadlines
  • Effective management of revenue, costs and staff
  • Full transparency of business.
  • Financial management
    Sales Strategy and Revenue Management: pricing based on the dynamics of demand changes
    Marketing and Advertising campaigns
    Distribution through online sales channels
    Guests Loyalty program
    Website promotion
    • Sales and Marketing

      Financial modeling
      Planning and budget preparation
      Income and expense management (according to the USALI system)
      Financial accounting and reporting
      Organization of accounting
    • HR

      Selection of key and line personnel
      Staff trainings
      Quality management: implementation and control over the implementation of brand standards
      Implementation of a personnel motivation system
      Loyalty program for staf
      • Project management
        Project expertise for compliance with requirements and standards
        Project design and construction consultancy
        Financial Modeling
        FF&E and OS&E purchasing plans
        Pre-opening services- Operational Manuals execution, Recruitment and Trainings, Rooms and F&B management, Sales & Marketing, Distribution channels, Legal and Accounting
        • Hotel management

          Development of staffing table and operating procedures
          Selection and training of personnel
          Room fund management
          Sales and Marketing, E-Commerce
          F&B management
          Building maintenance and security organization
          • NETIZEN H | H Brand

            Winner of many awards and nominations in the hotel industry: Russian Hospitality Awards, National Hotel Award, Guiding Star
          STAGES OF WORK
          • Application documents


          • Contract


          • Project examination for Management Company

            requirements and standards

          • Financial model
          • Technical specifications

            preparation and design support

          • Design and construction


          • Preparing for the
            hotel opening
          • Hotel


          • Operational


          • Location: Russia, European and CIS countries.
          • Types of partnership: Hotel Management Agreement
          • Requirements for the property:

          Gross total area: from 1,700 m²

          Number of rooms: from 40

          “Non-residential” status of the building with a separate entrance

          NETIZEN HOTEL | HOSTEL is a new hospitality format that combines advantages of budget accommodation and hotel management, service and infrastructure. It is a hybrid of a hostel and a hotel where guests are offered a variety of accommodation options: from shared dorms for a number of people to separate family rooms. Regardless of the accommodation option the hotel infrastructure is provided for guests: electronic keys, places to rest and work in public areas, WI-FI throughout the territory, increased sound insulation of doors and walls, video surveillance, modern fire extinguishing systems, a central ventilation and an air conditioning system.
          • Modern Hostels shortage
          • Lack of strong competition and professional management in hybrid-hotels segment
          • Low brand awareness of Hostels
          • Youth travel increase
          • Internet technology boom
          • Low-Cost airlines growth
          • Concept flexibility
          • Wide opportunity for office and other building conversions
          What the Guest sees when he first enters the hotel, how convenient it is to use the socket in the room and work in the color scheme chosen for co-working - all these details form the Guest's impressions. That is why our team devotes such careful attention to the interior design of each property. The primary goal is an ideal symbiosis of the technical side of the design which provides comfort and visual parts which are creating a mood.
          The final goal is to see an interior that fits any situation while remaining as functional as possible, visually appealing and fashionable. The interior in which a student will feel comfortable as well as a couple with children, because there will be a space for everyone.

          Staff: Reasonable combination of staff duties reduces the company's costs, allowing adhering to a democratic price policy, while maintaining a high level of provided services and profitability.
          Space: The 24-hour Reception is combined with the Bar, so Guests can have a snack at any time. Breakfast zone is combined with Lobby area or meeting space, which increases the functionality of each. Pointed zoning of the lobby space helps every Guest feel comfortable, regardless of the Hall size and the total number of Guests. Lounge area, Co-working zone and Meeting room could also be converted to other functions if necessary.
          Rooms: Private rooms and dorms give the broader choice for guests to choose the format of accommodation. All room types equipment is ergonomic, technological and creative; there are everything necessary and sufficient for a comfortable stay there and nothing superfluous.

          CONTACT US
          Leave a request to work with us

          + 971 (4) 597-3090

          Box 390635 DBX, Fleexi-Desk FDAU Ø246,
          Compas Building, Al Shohada Road, Al Hamra Industrial zone, Ras Al Khaimah, UAE

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